EDITORIAL: Plenty of Sidney to go around

Sidney residents and business owners certainly like to share what they have with visitors and guests to their community

Sidney residents and business owners certainly like to share what they have with visitors and guests to their community.

And why wouldn’t they? Sidney has a lot to offer out here on the Saanich Peninsula and for many, it is already a destination for its many events, markets and scenery.

The new Sidney Business Improvement Association is going to try to capitalize on that willingness to welcome people to town and share all that makes the community what it is today — and could be in the future.

The BIA is embarking on a marketing program enticing people from afar to “Come Get Your Share” of all that Sidney has to offer. That’s the main catchphrase coming out of the BIA’s efforts to develop a brand for the business community — part of the overall marketing message that will be going out to Greater Victoria, Vancouver, Calgary and Seattle.

There is certainly enough to go around — from the scenery along the waterfront and the many community events throughout the year, to unique businesses and owners who go the extra mile to make your experience an excellent one. The BIA is ready to tell people about Sidney.

The key in this entire effort is the ‘I’ in BIA —improvement.

Members of the association are looking to local business owners and operators to step up their effort and change their approach — even just a little — to help make people’s experiences in town great ones. Experiences that will keep them coming back for more and sharing that with their friends. And that’s another important key in the evolution of the downtown business community.

With a heavy emphasis on the digital world, the BIA is hoping those businesses with a lower online profile will improve their presence and reap the benefits of what they are trying to accomplish — mainly sharing what Sidney has to share via the web. It’s another enticement for folks to step up their effort and build a vibrant downtown core.

The BIA appears to be on the right track. They have looked into what the community has to offer and realized there is a whole lot of Sidney to go around.


Just Posted

Esquimalt speed skating week helps province determine find fastest skater

Speed Week takes place on Dec. 17 at Archie Browning arena

Goldstream church offers free festive feast

Gordon United Church says all are welcome to attend Monday’s meal

Longtime Saanich drama group brings pirates onstage for traditional Christmas pantomime

St. Luke’s Players present Treasure Island Dec. 18 to Jan. 4

Sex workers march in downtown Victoria for Red Umbrella Day

Red umbrellas became a symbol of sex workers after an art installation in Italy

MLA Adam Olsen calls for ‘substantial’ changes in provincial economy

Green Party MLA also criticizes gap between government rhetoric and actions

VIDEO: Success of wildlife corridors in Banff National Park has advocates wanting more

Demand for more highway protection escalated after seven elk were killed by a semi-trailer near Canmore

Pacioretty scores 2, Golden Knights top Canucks 6-3

Vegas goalie Fleury gets win No. 452

B.C. VIEWS: Hunger does not end with the season

Despite innovations in food distribution, the need is still there in B.C. communities

Fans sing Canadian anthem after sound system breaks at BMW IBSF World Cup

The Canadians in attendance made sure their team and flag were honoured on the podium

VIDEO: Fire destroys Big White Ski Resort chalet

Social media eulogies peg the property, nicknamed “The Pharamacy,” as both loved and hated

Prince George RCMP use bait packages to catch porch pirates over the holidays

First-in-Canada program with Amazon looks to combat parcel theft

Nanaimo mechanical engineer creates thief tracking program

Nanaimo Thief Tracking lets users plot and share information about thefts online

Mayor wants B.C. to institutionalize severely mental ill people who are homeless

Those suffering from mental health conditions, such as schizophrenia, need specialized care, mayor says

Five things of note from Trudeau’s mandate letters to his ministers

Some marching orders come from the Liberal Party’s campaign, while others are new additions

Most Read