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LETTER: Greater Victoria steps up support for Alzheimer Society

Greater Victoria walk participants raised over $65,000 for Alzheimer Society
Victorians head out on the IG Wealth Management Walk for Alzheimer’s. (Facebook/Victoria News)

A recent Leger poll showed dementia is a widespread concern in B.C., ranking among the top four perceived health problems – behind cancer, heart disease and diabetes. The poll found 60% of British Columbians expressed worry about developing it.

On May 26, communities across the province gathered to break down the fear and stigma associated with dementia at the 2024 IG Wealth Management Walk for Alzheimer’s, while helping make the Alzheimer Society of B.C.’s essential supports for people facing the disease possible.

The Greater Victoria community supported us on our mission to show people affected by dementia they’re not alone. Walk participants here rallied their family and friends to raise more than $65,000, and we expect this amount to increase.

Funds raised are instrumental in supporting the society's programs and services, including the First Link Dementia Helpline, online and in-person education, social and fitness programming, as well as supports for equity-deserving communities. Funds also enable research to change the future of dementia for the more than 85,000 people living with the disease in the province – more than 7,900 of them in the South Island region

Our incredible Greater Victoria honouree, Patricia Farmer, graciously shared her story to help reduce stigma and let others on the dementia journey know they are not alone. We are inspired by her courage.

Behind the scenes, this event was planned, organized and executed by a dedicated volunteer committee made up of local residents. The hard-working committee was led by Kelly Kurta.

Our sponsors and donors again lent their support, including the local offices and staff of our national title sponsor, IG Wealth Management. As well, provincial Walk patrons Aune Foundation, Cowell Foundation and Lecky Foundation matched donations and inspired us all to give.

The generosity of our participants, donors, volunteers, honouree families, sponsors and patrons allows us to continue replacing fear with education and ensuring people affected by dementia are not alone on the journey.

If you are interested in helping us build on the success of this year’s event, we are recruiting volunteers to organize and implement the 2025 Walk. To learn more or apply for a volunteer role, contact Nick Dunn at or 1-604-681-6530. For questions about memory loss or dementia, call the First Link Dementia Helpline at 1-800-936-6033 (Monday to Friday, 9 a.m. to 8 p.m.).

Cathryn France
Alzheimer Society of B.C.