Pink ribbon campaign truly a marketing giant

Breast cancer campaign benefits from successful marketing program

Re: February time for seeing red (Our View, Feb. 13)

Your editorial mentioned the ubiquitous pink ribbon breast cancer campaign, and its great success.

I recently watched a documentary called Pink Ribbons, Inc., which I would highly recommend to everyone, especially women. The Pink Ribbon campaign was actually begun by one woman, using salmon-coloured ribbons to raise awareness, and was taken over by marketers.

The campaign is working better for marketing than it is for anyone else.

And as you pointed out, it generates so much publicity that one would think breast cancer was the only illness women die of. Heart disease and stroke are right up there, too.

The DVD and the book by the same name are both available through the library.

Grace Wyatt

Victoria