Target marketing plan offensive use of jingle

Using Mister Rogers' theme song presents inaccurate message

Has anyone else been outraged by Target Canada’s TV ad campaign, which uses the theme for Mister Rogers’ Neighbourhood?

I was shocked that the late Fred Rogers’ company would give Target permission to use this song to convince Canadians they are a friendly, neighbourhood store.

I contacted Rogers’ company, and in an email was told they are not allowed to comment on my question due to their arrangement with Target. I asked them if Target made a large donation to their company and/or to some charitable organization in exchange for permission to use this song, but again they would not answer.

While Target has, at least in the U.S., agreed not to sell genetically engineered salmon in its stores – a positive step – for the most part we are getting another version of WalMart, Safeway, Costco, Most of the products they sell can be bought in Canadian chain stores like London Drugs and Shoppers Drug Mart anyway.

Do we need another U.S. corporate store selling the same toxic chemicals packaged as food, shampoo, laundry detergent, etc.?

I for one will not be setting foot in any Target store, and will continue to try and support local businesses who sell non-GMO, organic, local and sustainable food and other products.

Helene Harrison


Just Posted

Deep Cove man running 50 km every month through his 50th birthday year

Ultrarunner hopes Deep 50 Challenge will raise $5,000 for Help Fill A Dream

Oak Bay to host secondary suite open house on Thursday

Online secondary suite survey will run April 25 until May 10

Local author wins gold medal for new book Fat Cats

Former parks warden’s series welcomes new addition to the canon

Ancient microbes discovered off the Juan de Fuca Ridge potentially offers glimpse into alien life

The marine bacteria is dependent on hydrogen, a compound present almost everywhere

Saanich rental project wins silver by going ‘green’

The Verve rental housing project stands at the corner of Boleskine Road and Whittier Avenue

WATCH: Movie star and PACE alum Calum Worthy talks musical theatre and his career

“American Vandal” and “Austin and Ally” actor has been returning to the program for over 20 years

POLL: How often does your family use BC Ferries?

Navigating the lineups for BC Ferries is a way of life for… Continue reading

Crime Stoppers most wanted for Greater Victoria for the week of April 16

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

RCMP confirm witnesses say body found at Kelowna’s Gyro Beach

Police tape is blocking part of the beach and several RCMP officers are on scene.

B.C. fire department rescues kittens

Enderby homeowner not aware kittens in wood pile near garbage pile fire that got out of hand

QUIZ: How much do you know about Easter?

Take this short quiz and put your knowledge to the test

B.C. VIEWS: NDP’s lawyer show is turning into a horror movie

Court actions pile up over pipelines, car insurance, care aides

Global Affairs warns Canadians in Sri Lanka there could be more attacks

A series of bomb blasts killed at least 207 people and injured hundreds more

Most Read