Canada players sing the national anthem after being awarded their gold medals after they beat Sweden 3-0 in the men’s ice hockey gold medal game at the 2014 Winter Olympics, Sunday, Feb. 23, 2014, in Sochi, Russia. (AP Photo/Mark Humphrey)

Canadians lukewarm about Olympics without NHL: poll

Will hockey fans tune in the Olympics without NHL players participating?

With no NHL players competing at the Olympics for the first time since 1998, some Canadians are saying the competition has lost some of it’s lustre.

From the Lucky Loonie to the Sidney Crosby’s golden goal, Canadians have enjoyed great hockey during the Olympics but an Angus Reid Institute study, released on Feb. 7, states one in five hockey viewers (17 per cent) are not going to watch at all this time around.

Related: BCHL alumni named to men’s Olympic hockey roster

According to the study 40 per cent said they will still watch Olympic hockey, but they’re not going to be as invested this time around. A similar number (43 per cent) said they will still watch and their enthusiasm will be unchanged.

Sean Burke, general manager of the Canadian national men’s hockey team, believes people will still get behind the tournament and Team Canada because of their pride.

“I was very fortunate to play in two Olympics, in 88 and 92, and I remember the competitiveness of the tournament, the incredible intensity, the honour it was for myself, my teammates to put on the jersey and all of that is going to present in this Olympics as well,” said Sean Burke.

Burke said the stories behind the players who are seizing the moment to play in the Olympics will also be a draw to fans.

“I think that is what people will latch onto quickly with this club. There is a lot of great stories, individual stories on this team. Guys that have got to this point through adversity and perseverance and then as a whole just the nature of this tournament. There is a lot of teams that feel they have a chance to compete for a medal and that alone will make it incredibly tense and competitive. There is a lot of things to draw on from this tournament for sure.”

The study notes that 36 per cent of Canadians who said they were not going to watch the Olympic hockey tournament at all, regardless of who was playing, were left off the graph that asked the question: How does the decision to not allow NHL players to participate affect your likelihood to follow the hockey tournament in PyeongChang?

Undesirable start times could see some viewership drop compared to previous Olympics. Canada kicks off the men’s hockey tournament on Feb. 15 at 4:10 a.m. against Switzerland. On Feb. 16 they face the Czech Republic at 7:10 p.m. and then will play South Korea on Feb. 18 at 4:10 a.m. (PST).

Record viewership for men’s hockey came in 2002 when the Olympics were in Salt Lake City (10.3 million) and the Vancouver 2010 Games (16.7 million).

The absence of NHL players at the Olympics also could open a door for women’s hockey to take the spotlight. At the Vancouver 2010 Games, the women’s gold medal game netted the 10th most viewers in Canadian broadcast history with 7.5 million. The women’s gold medal game between the U.S. and Canada at the 2014 Olympics in Sochi is considered by many hockey experts as one of the most thrilling women’s ice hockey games to have ever been played.

“It will be a good opportunity for our team to be in the spotlight and I think when we get people watching our sport, we usually can get them hooked. It is just a matter of getting those fans in the first place,” said women’s national team member Brianne Jenner. “I think it will be a good opportunity for us and I think our game has come a long way and it is a great product on the ice for hockey fans.”

Overall, 58 per cent of Canadians say they’ll be following the Olympic Games this month.

Just Posted

City of Victoria to hold formal safety review after man was left hanging from raised bridge

More and more people seen ignoring safety measurements in place, city staff say

Active police incident in Langford prompts police to request nearby residents stay inside

West Shore RCMP ask public to avoid Station Avenue and Peatt Road area

Nanaimo man wanted Canada-wide after walking away from Victoria halfway house

Warrant issued for Jesse Goodale, convicted of aggravated assault

Sixties Scoop settlement tour stops in Victoria

The information session takes place on July 24 at the Sandman Hotel

Victoria Police issue warning after man left dangling from raised Johnson Street Bridge

A man bypassed safety measures and became stranded as the bridge lifted

VIDEO: Missing teens named as suspects in three northern B.C. killings

Kam McLeod and Bryer Schmegelsky are wanted in the deaths of Lucas Fowler, Chynna Deese, unknown man

POLL: Do you use a food delivery app?

With modern life becoming more hectic with each passing day and so… Continue reading

Vancouver Island teacher suspended for professional misconduct

Grade 8 shop teacher admits to use of vulgar language and profanities toward students, parents

Northern B.C. double homicide, suspicious death: A timeline of what we know

Two teens from Port Alberni are now wanted Canada-wide in connection to the three deaths

B.C. wine industry legend Harry McWatters dies

Among his accomplishments, McWatters founded the province’s first estate winery, Sumac Ridge Estate

Provincial health body refuses to release full findings of cancer triage system audit

Information and Privacy Commissioner asked to review redactions

Southern resident killer whale died of blunt trauma, likely from ship

J34 was found more than two years ago near Sechelt, but the necropsy findings have now been released

B.C. rail crossing death highlights risks for people in wheelchairs: watchdog

Transportation Safety Board points to ‘persistent risks faced by persons using assistive devices’

B.C. teens wanted in double homicide, suspicious death spotted in Manitoba

Kam McLeod and Bryer Schmegelsky were thought to have been seen in the Gillam area

Most Read