Owner Alex Campbell

Co-op fuels women’s soccer team

Peninsula Co-op steps up as Highlanders W-League team is rebranded Peninsula Co-op Women's Soccer

For the players on Victoria’s W-League soccer team, swapping names from Highlanders to the Peninsula Co-op Women’s team is as easy as slipping into a brand new jersey.

After all, it was one year ago the Highlanders FC team debuted in the W-League.

But when a team travels for 15 road games from Vancouver to Los Angeles, the associated costs can add up. So starting in 2012, both the women’s W-League and under-20 squads formerly known as the Highlanders will now share the name Peninsula Co-op Women’s Soccer.

“If not for Peninsula Co-op, we couldn’t afford the costs associated with a W-League team,” said Highlanders part-owner Alex Campbell.

“I don’t understand why people go crazy for the national women’s team but don’t support the W-League, which is the last stop for players before they go on to the national level.”

The Highlanders’ founder was candid, for the most part, during the unveiling of Peninsula Co-op’s sponsorship at the Sticky Wicket last week.

“This women’s team only averaged about 200 fans per home game last year, though I’m positive it can average 1,000 at Royal Athletic Park in 2012,” Campbell said.

Exactly how much the team cost to run, Campbell wouldn’t divulge, though he is quick to explain the Highlanders’ organization.

With men’s and women’s teams in the United Soccer League system, the clubs are not in business to make a profit. Rather, the goal is to bring the highest level of soccer to Victoria.

To help make that happen, the women’s team will swap jersey colours from black and gold to red and white. The front of the jersey now bears the same branding as Peninsula Co-op’s retail stores.

With 13 gas stations across Greater Victoria, the brand is a familiar one. This isn’t the first time a sports teams in Victoria was named for a gas station sponsor. From 1982 to 1994, the Victoria Shamrocks played as Victoria Payless, named for Payless Gas, winning the Mann Cup in 1983.

Bringing on a “presenting partner” is the latest boost of community support for the Highlanders, who’re also selling ownership shares with each season ticket, entitling holders to a vote in the team’s decision making. The Highlanders’ unique ownership structure makes its debut this season. The goal is for 30 per cent ownership through annual season ticket sales, and 30 per cent from local soccer organizations. Lakehill, Gorge and Prospect Lake have agreed in principle with the idea.

This year, both the men’s and women’s teams will play out of Royal Athletic Park. Peninsula Co-op Women’s Soccer open the season on May 13 while the Highlanders men’s team starts May 23 at RAP.

 

Just Posted

Ambulance service practises virtual reality CPR in Victoria

Training takes place on B.C. Parliament lawns

Queue up a playlist of Victoria musicians

Local guitarist, Cody Rueger, creates playlist to highlight Victoria’s music scene

Risk of thunderstorms in Wednesday’s forecast

Plus a look ahead at the weekend forecast

Convicted drug trafficker asks Victoria courtroom for chance to ‘turn this around’

Horst Schirmer sentenced for convictions on five counts of possession related to trafficking

VIDEO: Trans Mountain expansion project gets green light, again

Prime Minister Justin Trudeau announced the decision in Ottawa on Tuesday afternoon

Greater Victoria wanted list for the week of June 18

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

POLL: Do you support the government’s decision to approve the Trans Mountain pipeline expansion?

The federal government announced Tuesday its approval for the Trans Mountain pipeline… Continue reading

BREAKING: Forest fire on North Island disrupts Hwy. 19

Wildfire has reached .25 hectares, according to BC Wildfire Service

Man to be sentenced for sexual abuse of young girl in Nanaimo

Stephen Mark Castleden also sentenced for child pornography-related charges

MPs hear retired B.C. nurse’s petition to change compensation for fatal medical errors

Teri McGrath wants provinces to implement no-fault system for medical errors

Horgan says he’ll still defend B.C. coast after second Trans Mountain approval

Meanwhile, one B.C. First Nation has announced plans for a legal challenge

VIDEO: Firefighters stop blaze from spreading after BMW crashes at Saratoga Speedway

Victoria-based businessmen were ‘corner training’ on Father’s Day when incident took place

Demonstrators on either side of Trans Mountain debate clash in Vancouver

Crowd heard from member of Indigenous-led coalition that hopes to buy 51% of expansion project

Most Read