Scotty Carlson

Scotty Carlson

The Story Behind the Vancouver Canucks’ New Pre-Game Video

Rossland, B.C.'s own Juicy Studios and director Scotty Carlson added to their resume with this year's attitude-filled NHL intro.



Canucks fans will notice something different about the franchise’s pre-game festivities this season, and the team’s continued brand overhaul was on display in Saturday’s home opener.

For the early adopters out there, the Canucks showed off an impressive new light display – the stanchions in between the glass now glow blue and green – and the jumbotron is bolstered by swanky, more interactive and mobile headshots of the team’s starting lineup.

But, most noticeable and most talked-about was Vancouver’s new pre-game, pump-up video, which was put together by Rossland, B.C.’s Juicy Studios. The video was helmed with the help of several hometown favourites – starring new coach John Tortorella, defenceman Kevin Bieksa, captain Henrik Sedin, goalie Roberto Luongo, and White Rock boy Jason Garrison – and directed by Scotty Carlson.

Carlson was on-hand for Saturday’s demolition of the Edmonton Oilers – 6-2, by the way – to see his made-in-B.C. production come to life.

“You want people to get excited and cheer and sometimes, you know, they might not, but tonight they did and it felt really incredible,” Carlson said in the hallway between the fifth-level sky boxes, where he watched the game with Canucks staff and a host of Vancouver’s media elite – present and potential.

“It was just one of those moments you’ll remember forever.”

——————————

——————————

Vancouver’s on-ice display was ready for its close-up on Saturday, as the Canucks throttled Edmonton for 40-plus shots and cruised to the 6-2 victory. Captain Henrik Sedin had three assists to lead the way, while both Ryan Kesler and Daniel Sedin added their first goals of the season.

Off-ice and in the stands, however, the Canucks’ staff has been working to give its fans that special something. The club wants to create an atmosphere to brag about, and believes new initiatives – like the above Rossland-made pre-game film with the “us against the world” attitude – are as much a part of the game as the goals.

“We’ve grown a lot over the past three years and we wanted to set a new bar for our fans and the league this season,” said Canucks Vice-President of Brand Development, Ali Gardiner, in a press release last week. “We’re always looking for creative inspiration in the world of sports and entertainment.”

For fans, however, the videos and promos often impress but can be taken for granted. Sure, it’s pretty and you appreciate it, but not everyone might understand the immense amount of work that goes into it – the work that was just completed by Carlson and his crew at Juicy.

“Obviously, you just want fans to see it and really enjoy it,” Carlson said on Saturday. “Feel the experience that you’re trying to craft and get the mood and the tone. We put a lot of effort into just making that two-and-a-half minutes feel like it was for them.

“It’s kind of one of those moments that you won’t forget. You sit there and you’re a part of something huge, but it’s just a very personal moment for yourself.”

——————————

*Below are some samples from Juicy Studios’s other work, including videos for EA Sports, Red Bull, and The North Face…

EA Sports – “SSX”

Royal B.C. Museum – “Roar”

The North Face – “Hyvent”

Red Bull – “Stomping Ground”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Ron Sivorot, business director at Kennametal’s Langford site, the Greater Victoria facility that made a component being used on NASA’s Perseverance rover on Mars. (Jake Romphf, Black Press Media)
NASA’s Perseverance Mars rover using piece made at Kennametal’s Langford site

The Greater Victoria plant’s tooth blank is helping the rover’s drill collect rock cores

A provincially appointed consultant has recommended a change to the funding formula for the VicPD that will save Esquimalt a significant amount of money. (Black Press Media file photo)
Esquimalt to save a bundle on policing costs under new formula

Provincial consultant studied funding model, resource deployment for VicPD

A rockfall closed Finlayson Arm Road and West Shore Parkway on Friday (March 5) afternoon. (Twitter/BC Transportation)
UPDATED: Malahat reopens following rockfall

Section of Trans-Canada Highway was scheduled for intermittent closures today for rock scaling work

A Victoria resident was scammed out of $1,700 after a fraudster impersonated a police officer and convinced the victim to pay a non-existent fine in Bitcoin. (Unsplash)
Fraudster impersonates Victoria police officer, steals $1,700 in Bitcoin

Phone call showed up as VicPD’s non-emergency line

The Tsartlip First Nation was outraged after Green MLA Adam Olsen revealed on social media that the community had been experiencing a COVID-19 outbreak – a fact the First Nation had chosen to keep private to avoid racist backlash as experienced by the Cowichan Tribes when an outbreak was declared there in January. (Black Press Media file photo)
Tsartlip First Nation ‘outraged’ after Green MLA revealed COVID-19 outbreak

Chief shares concerns about racist backlash, MLA Adam Olsen apologizes

Provincial health officer Dr. Bonnie Henry updates B.C. on the COVID-19 situation. (B.C. government)
Dr. Bonnie Henry predicts a ‘post-pandemic world’ for B.C. this summer

‘Extending this second dose provides very high real-world protection to more people, sooner’

Malawian police guard AstraZeneca COVID-19 vaccines after the shipment arrived in Lilongwe, Malawi, Friday March 5, 2021. Canada is expecting its first shipments of AstraZeneca vaccine next week. (Associated Press/Thoko Chikondi)
B.C.’s daily COVID-19 cases climb to 634 Friday, four more deaths

Currently 255 people in hospital, 66 in intensive care

A crashed helicopter is seen near Mt. Gardner on Bowen Island on Friday March 5, 2021. Two people were taken to hospital in serious but stable condition after the crash. (Irene Paulus/contributed)
2 people in serious condition after helicopter goes down on Bowen Island

Unclear how many passengers aboard and unclear where the helicopter was going

Surrey Pretrial in Newton. (Photo: Tom Zytaruk)
B.C. transgender inmate to get human rights hearing after being held in mostly male jail

B.C. Human Rights Tribunal member Amber Prince on March 3 dismissed the pretrial’s application to have Makayla Sandve’s complaint dismissed

Supporters rally outside court as Pastor James Coates of GraceLife Church is in court to appeal bail conditions, after he was arrested for holding day services in violation of COVID-19 rules, in Edmonton, Alta., on Thursday March 4, 2021. THE CANADIAN PRESS/Jason Franson
‘Law remains valid:’ Pastor accused of violating health orders to remain in jail

The Justice Centre for Constitutional Freedoms is representing the pastor

The Netflix logo on an iPhone. B.C. delayed imposing sales tax on digital services and sweetened carbonated beverages as part of its response to COVID-19. Those taxes take effect April 1, 2021. THE CANADIAN PRESS/AP, Matt Rourke
B.C. applies 7% sales tax on streaming, vaping, sweet drinks April 1

Measures from 2020 budget were delayed due to COVID-19

A lawyer wears a face mask and gloves to curb the spread of COVID-19 while waiting to enter B.C. Supreme Court, in Vancouver, B.C., Friday, Aug. 28, 2020. British Columbia’s highest court has sided with the land owner in a dispute over public access to public land. THE CANADIAN PRESS/Darryl Dyck
B.C. high court finds in favour of large landowner in fight over access to pair of lakes

The Nicola Valley Fish and Game Club launched legal action after the cattle company blocked road and trail access

Prime Minister Justin Trudeau holds a press conference in Ottawa Friday, March 5, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Trudeau holds firm on premiers’ health-care funding demands, COVID-19 aid comes first

Premiers argue that the current amount doesn’t keep pace with yearly cost increases of about five per cent

Free Reformed Church is seen as people attend service, in Chilliwack, B.C., on Sunday, Feb. 21, 2021. Lawyers for the British Columbia government and the Justice Centre for Constitutional Freedoms are back in B.C. Supreme Court today, squaring off over the legality of COVID-19 rules that prohibit in-person religious services. THE CANADIAN PRESS/Darryl Dyck
B.C. top doctor has power to restrict access to a place during health hazard: lawyer

Under B.C.’s Public Health Act, Jacqueline Hughes says, Henry can restrict or prevent entry to a place

Most Read