Vancouver Canucks looking to build rivalry with new Seattle hockey team

Vancouver Canucks looking to build rivalry with new Seattle hockey team

NHL announced its 32nd team in the west coast city

Seattle’s new NHL team may seem like a natural foe for the Vancouver Canucks, but some in the hockey world say building a rivalry between the regional neighbours will take time.

Canucks owner Francesco Aquilini welcomed Tuesday’s news that the NHL board of governors unanimously approved a yet-to-be-named franchise in Seattle, set to start play in the 2021-22 season.

“Great to welcome Seattle to the NHL!” he tweeted. “I’ve got a feeling this will become a classic rivalry.”

But while the Emerald City is located just over 200 kilometres south of Vancouver, Canucks head coach Travis Green said rivalries aren’t solely based on where teams are located.

“They come from hard playoff series, going through battles and being battle tested against each other,” he said.

Vancouver defenceman Troy Stecher — who’s from the Vancouver suburb of Richmond, B.C. — also believes creating a grudge between teams requires some history.

“I definitely think it could become something, but it’s going to take time,” he said, noting that a there’s already an intense competition in Major League Soccer between the Vancouver Whitecaps and their regional adversaries, the Seattle Sounders.

“You can’t just say it’s a rivalry. You’ve got to go through games, you’ve got to build that personality, you’ve got to have battles with guys on their teams. And I think that’s what creates it.”

Giving both Vancouver and Seattle fans an opportunity to drive to games in another market will be huge, Stecher said.

“I played at a college that had really good fans that would travel a ways,” said the University of North Dakota alum. “So maybe this is a good step for the Canucks.”

Creating a new rivalry could be a boon for the Canucks business side, said Peter Tingling, a professor with Simon Fraser University’s Beedie School of Business in Burnaby, B.C.

“You want engaged fans and it will certainly be good from that perspective,” he said, noting that it’s been a long time since Vancouver’s Rogers Arena was regularly sold-out for hockey games.

READ MORE: Seattle to officially get NHL team

READ MORE: To 32 and beyond: Seattle may not be end of NHL expansion

Having a new team in the Pacific Division could also put pressure on the Canucks to perform both on and off the ice, Tingling added.

The NHL’s last expansion team, the Vegas Golden Knights, upped the ante for competition and entertainment, making the Stanley Cup final in their first year in the league, and quickly gaining a reputation for over-the-top in-game experiences and fan engagement.

“There’s nothing like footprints behind you to make you up your game,” Tingling said. “It’s not just winning in the arena, although that’s always a good thing. If you start to see some innovation in how they engage with fans, for example, that’s going to put pressure on Vancouver.”

The Canucks are currently in rebuild mode after finishing second last in the Pacific Division last year. The club had a hot start to the season, thanks in part to rookie sensation Elias Pettersson, but the team has since cooled, winning just one of their last 12 games.

A continued slump could be dangerous if another franchise enters the market and performs well, Tingling said.

“Fans can be fickle,” he said. ”They will only put up with a poor performance for so long. And if they can look a few hours south to a winning team, that’s going to create some resentment, I would expect.”

While a new rivalry with Seattle could capture attention short-term, it’s not the best way to create and retain fans, Tingling said.

“Quite simply, there’s nothing like winning to fill an arena,” he said. ”And if you’re not winning, then what else are you doing?”

While some say animosity between the Pacific Northwest teams could take time to boil over, politicians were already trading barbs Tuesday.

“I’m excited to see Seattle’s #ReturnToHockey today,” Washington Governor Jay Inslee tweeted. ”I look forward to seeing the goalie sunburned by the goal light as the new @NHLSeattle_ team beats the Vancouver @Canucks in 2021.”

“Won’t be as bad as the sunburn your goalie’s going to get from playing golf after the regular season’s over,” responded B.C. Premier John Horgan. ”Congratulations City of Seattle. Go @Canucks go!”

Gemma Karstens-Smith, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Environment Canada has issued a wind warning for Greater Victoria, with winds expected to get up to 70 km/h Friday morning. (Don Denton/Black Press Media)
Wind warning promises blustery Friday for Greater Victoria

Winds up to 70 km/h expected Friday morning

Low interest rates have acted as a catalyst for the pandemic real estate market. (THE CANADIAN PRESS/Graeme Roy)
Real estate sales surging across Greater Victoria but risks lie ahead

Single family home prices jump nine per cent over past year while condo values remain stable

Crews deal with a rock slide on the Malahat section of Highway 1 in 2017. (Black Press Media file photo)
Rock work closes Highway 1 in Langford for spurts

Friday closures could delay drivers up to 20 minutes

Crews disassemble the iconic red and white KFC bucket from a sign on Goldstream Avenue. (Photo courtesy of Mark Schoor)
Iconic KFC bucket removed from Goldstream Avenue

Popular fast-food chain closes Langford location

One person is dead after a camper van caught fire Thursday morning in Victoria's Beacon Hill Park. (Nina Grossman/News Staff)
UPDATED: One person dead after vehicle fire in Beacon Hill Park

Investigation into Victoria death in early stages

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry head for the B.C. legislature press theatre to give a daily update on the COVID-19 pandemic, April 6, 2020. (B.C. government)
B.C. nears 300,000 COVID-19 vaccinations, essential workers next

564 new cases, four deaths, no new outbreaks Thursday

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of March 2

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

(Black Press Media file photo)
POLL: How’s your butter?

Recent reports have some Canadians giving a second look to one of… Continue reading

The intersection of Melrose Street and Third Avenue. (ELENA RARDON / ALBERNI VALLEY NEWS)
Suspect in custody after two pedestrians struck in Port Alberni hit and run

RCMP asking for video footage, credit witnesses for quick arrest

(National Emergency Management Agency)
No tsunami risk to B.C. from powerful New Zealand earthquake: officials

An 8.1 magnitude earthquake shook the north of New Zealand Thursday morning

Comox Valley RCMP had access to 20 Street blocked off between Cousins and Choquette avenues as they conducted a raid of a house on the block. Photo by Terry Farrell
Comox Valley RCMP raid Courtenay problem house, several arrests made

Comox Valley RCMP conducted a raid of a problem house on 20th… Continue reading

(AP Photo/Richard Vogel, File)
Pandemic stress, isolation key factors as to why Canadians turned to cannabis, alcohol

Study found that isolation played key role in Canadians’ substance use

A Cowichan Valley mom is wondering why masks haven’t been mandated for elementary schools. (Metro Creative photo)
B.C. mom frustrated by lack of mask mandate for elementary students

“Do we want to wait until we end up like Fraser Health?”

(Pxhere)
B.C. research reveals how pandemic has changed attitudes towards sex, health services

CDC survey shows that 35 per cent of people were worried about being judged

Most Read