FILE - In this Tuesday, Aug. 28, 2018, file photo, a cursor moves over Google’s search engine page, in Portland, Ore. (AP Photo/Don Ryan, File)

FILE - In this Tuesday, Aug. 28, 2018, file photo, a cursor moves over Google’s search engine page, in Portland, Ore. (AP Photo/Don Ryan, File)

From toilet paper to Tiger King: Here’s what Canadians searched on Google in 2020

Black Lives Matter, the pandemic had a big effect on Canadians this year

This past year has been a year of new knowledge, growth and a whole lot of spare time for many people as the COVID-19 pandemic shut down much of society and the Black Lives Matter movement inspired self-reflection.

Christina Peck, Google Canada trends expert, said the year has been an unusual one when viewed through a search engine lens, too.

“2020 was not the year any of us expected,” Peck told Black Press Media by phone. “It was unpredictable, heavy and really tested people around the world, and Canadians.”

Google compiles top trending searches every year and in this way, 2020 is no different. This year, Peck said, people were asking one big question: why?

“Sometimes the answer made us cry, sometimes it sparked joy or worry, and in some cases it even inspired change,” she said.

Somewhere in all those emotion was the most-wanted item of the year, toilet paper.

“Why are people buying toilet paper?” was the most common “why” question asked of Google this year

“This has been a topic of conversation throughout the pandemic,” Peck said, and might be spiking again as B.C. introduces new restrictions and Ontario is in another lockdown.

But the list of “why” questions was not always so light. Many touched on more serious worries about COVID-19, while others were on the Black Lives Matter movement and the death of George Floyd at the hands of police.

“This left many people wondering why we’re asking the same questions, why are we seeing black men and women lose their lives?” Peck said.

The top trending search of the year for Canadians is one that’s still fresh for many: the U.S. election.

“We’re really dialled in and engaged into what’s happening south of the border,” Peck said, noting it’s not unusual for American news to trend in any years. News of the election especially spiked during the debates leading up to voting day and the day itself.

READ MORE: Americans search for nearby liquor stores, French fries as they await election results

The third most trending search harkens back to the start of 2020, before most people knew what awaited them this year.

“Kobe Bryant – this was a really devastating moment and when the news broke in January that Kobe along with his daughter Gianna had passed away… in the helicopter crash, it kind of stopped everybody,” Peck said. “Kobe has inspired so many people both on and off the court.”

But Bryant was sadly just the first of many celebrities deaths in 2020, “goodbyes we weren’t ready to say.”

One that likely hit Canadians the hardest was Alex Trebek, who died just over a month ago after a long battle with pancreatic cancer.

“He’s not only a Canadian icon but he’s someone who Canadians and people around the world have invited into their homes night after night through ‘Jeopardy!’”

Despite everything that happened in 2020, Canadians did try to lighten up the mood as they faced months of job losses and pandemic restrictions. They searched for “easy cookie recipes” and “sourdough discard recipes,” before turning around and looking for “resistance band workouts” and “Chloe Ting workouts.”

“We’ve all been at home so we’re probably spending a little bit more time on social media – or on our phones or our devices – and we’re seeing that people are turning to memes to find that joy,” Peck said.

“There’s a lot of fun ones here… Tiger King, Carole Baskin, Joe Exotic, Love is Blind, and toilet paper memes also come back up. It’s a good indication of the year and some of the things that happened as people tried to find a little bit of laughter.”

READ MORE: What did Canadians watch on Youtube during isolation? Workouts, bird feeders


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Best of 2020Google

Just Posted

Mural artist Paul Archer will soon begin work on a piece on the rear of a building at 100 Burnside Road West. (Gorge Tillicum Community Association)
Back of Burnside building in Saanich to feature mural of hope and positivity

Artist Paul Archer says subject will inspire memories, depict children’s future, sunshine, flowers

Victoria Truth Centre and Long-term Inmates Now in the Community (L.I.N.C.) Society are hoping to replicate in Langford the format used on Emma’s Farm in Mission, pictured here. (Patrick Penner/Black Press Media)
Victoria Truth Centre hopes to grow transformative justice in Langford

Purchase proposal would see offenders, survivors and families work on organic vegetable farm

Tyson Muzzillo, regional manager of BC Cannabis Store, welcomes shoppers to their Uptown location, opening on June 16. (Megan Atkins-Baker/News Staff)
Government-run cannabis store opening at Saanich’s Uptown

BC Cannabis Store the first for government in Greater Victoria, 27th in province

The stretch of trail north of Royal Bay Secondary connecting to Painters Trail at Murray’s Pond will be closed temporarily this week for invasive species removal. (Black Press Media file photo)
Colwood trail behind Royal Bay Secondary temporarily closed for invasive species removal

Cloure in effect from 9 a.m. Wednesday to 10 a.m. Friday this week

Law Enforcement Torch Run in support of Special Olympics B.C. kicks off with a run at Swan Lake on June 6. The virtual fundraiser runs until June 20. (Saanich Police/Twitter)
Torch run seeks to scorch previous fundraiser, targets $75,000 for Special Olympics

Global movement shoots for 40,000 km in honour of the 40th anniversary

People watch a car burn during a riot following game 7 of the NHL Stanley Cup final in downtown Vancouver, B.C., in this June 15, 2011 photo. THE CANADIAN PRESS/Geoff Howe
10 years ago: Where were you during the 2011 Vancouver Stanley Cup Riots?

Smashed-in storefronts, looting, garbage can fires and overturned cars some of the damage remembered today

(Black Press Media file)
Dirty money: Canadian currency the most germ-filled in the world, survey suggests

Canadian plastic currency was found to contain 209 bacterial cultures

(pixabay file shot)
B.C. ombudsperson labels youth confinement in jail ‘unsafe,’ calls for changes

Review states a maximum of 22 hours for youth, aged 12 from to 17, to be placed in solitary

Eleonore Alamillo-Laberge, 6, reads a book in Ottawa on Monday, June 12, 2017. THE CANADIAN PRESS/Sean Kilpatrick
Parents will need to fight ‘COVID learning slump’ over summer: B.C. literacy experts

Parents who play an active role in educating their children this summer can reverse the slump by nearly 80%, says Janet Mort

The border crossing on Highway 11 in Abbotsford heading south (file)
Western premiers call for clarity, timelines on international travel, reopening rules

Trudeau has called Thursday meeting, premiers say they expect to leave that meeting with a plan

The B.C. government’s vaccine booking website is busy processing second-dose appointments, with more than 76 per cent of adults having received a first dose. THE CANADIAN PRESS/Jonathan Hayward
B.C.’s COVID-19 infections, hospitalizations stable for Tuesday

108 new confirmed cases, 139 in hospital, 39 in intensive care

Cowichan Tribes man Adrian Sylvester is worried that he was targetted by a trailer hitch thrown from a vehicle. (Facebook photo)
Cowichan Tribes man worried he was target of trailer hitch

Adrian Sylvester says no one has reported a missing hitch after one nearly hit him

Graeme Roberts, who was mayor of Nanaimo from 1984-86, died this month at age 89. (Photo courtesy Nanaimo Community Archives)
City of Nanaimo flags at half-mast as former mayor Graeme Roberts dies at 89

‘Giant-killer’ beat out Frank Ney in mayoral election in 1984

Most Read