A “Be Kind” message is printed on the 2019 Pink Shirt Day T-shirts available at London Drugs stores and online at pinkshirtday.ca. (submitted photo)

Pink Shirt Day a reminder to ‘T.H.I.N.K.’ before posting on social media

‘Be Kind’ message on shirts sold for anti-bullying activities of Wednesday, Feb. 27

This year’s official “pink shirt” proclaims “Be Kind” as part of a campaign to encourage people to think before they post on social media.

Cyberbullying continues to be the focus of the anti-bullying awareness campaign, which culminates with a number of activities and events on Wednesday, Feb. 27.

On Pink Shirt Day, many Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities.

“This year we are focused on encouraging everyone to ask themselves to T.H.I.N.K. before posting any online messages,” Sara Dubois-Phillips, executive director of the CKNW Kids’ Fund, said in a release.

“We want people to ask themselves if it is True, Helpful, Inspiring, Necessary and Kind.”

Roots of the campaign began to grow in 2007, when two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a message of solidarity to the bully.

Inspired by the story, CKNW Orphan’s Fund later began efforts to raise funds for anti-bullying efforts in Western Canada. To date, more than $1.8 million has been collected from sales of Pink Shirt Day T-shirts.

Net proceeds are distributed through CKNW Kids’ Fund, as the organization has been known since 2018, to support youth anti-bullying programs throughout Western Canada, including the Boys & Girls Clubs.

Richmond-based London Drugs is the campaign’s official retailer of the shirts, available in youth and adult sizes in stores and also online via pinkshirtday.ca. In 2018, more than 20,000 of them were purchased.

The retailer is also selling pink-shirt plush bears, “Be Kind” toques and pink wrist bands to raise awareness and funds to support the campaign. This year, London Drugs is joined by Surrey-based Coast Capital Savings as the retail and presenting sponsors of Pink Shirt Day 2019.

Like us on Facebook and follow us on Twitter.

Just Posted

Officer leads the flare in Saanich Police’s social media

Triangle dance latest addition to Saanich Police social media anthology

BC Ferries looks for more feedback on 25-year plan for Swartz Bay

Some suggestions already under consideration include a cycling route, waterfront park

U.S. college bribery scandal shines light on serious problem in Canada

Looking at the bigger picture of marginalization in universities

British Columbia Teachers’ Federation welcomes new leader

Teri Mooring will take over as president this summer

B.C. resident baffled about welcome mat theft

Security footage shows a woman and her dog taking the mat from the property on March 13

Victim succumbs to injuries suffered in Campbell River hit and run

The female pedestrian that was struck in a hit and run on… Continue reading

Trans Mountain court hearing: B.C. says it won’t reject pipelines without cause

Canada says the proposed amendments to B.C.’s Environmental Management Act must be struck down

Carfentanil found in 15% of overdose deaths in January: B.C. coroner

Carfentanil is 100 times more powerful than illicit fentanyl and used to tranquilize elephants

B.C. father fights for his life after flu turns into paralyzing condition

Reisig has lost all motor skills with the exception of slight head, shoulder and face movements.

Suspicious fire in Alert Bay burns two homes, spreads to nearby bush

Police say underage suspects have been identified

Greater Victoria Wanted List for the week of March 19

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

B.C. wildfire prevention budget bulked up as dry spring unfolds

Night vision goggles tested for early detection effort

Vernon ordered to reinstate terminated firefighters caught having sex at work

City believes arbitration board erred, exploring options

Most Read