A “Be Kind” message is printed on the 2019 Pink Shirt Day T-shirts available at London Drugs stores and online at pinkshirtday.ca. (submitted photo)

Pink Shirt Day a reminder to ‘T.H.I.N.K.’ before posting on social media

‘Be Kind’ message on shirts sold for anti-bullying activities of Wednesday, Feb. 27

This year’s official “pink shirt” proclaims “Be Kind” as part of a campaign to encourage people to think before they post on social media.

Cyberbullying continues to be the focus of the anti-bullying awareness campaign, which culminates with a number of activities and events on Wednesday, Feb. 27.

On Pink Shirt Day, many Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities.

“This year we are focused on encouraging everyone to ask themselves to T.H.I.N.K. before posting any online messages,” Sara Dubois-Phillips, executive director of the CKNW Kids’ Fund, said in a release.

“We want people to ask themselves if it is True, Helpful, Inspiring, Necessary and Kind.”

Roots of the campaign began to grow in 2007, when two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a message of solidarity to the bully.

Inspired by the story, CKNW Orphan’s Fund later began efforts to raise funds for anti-bullying efforts in Western Canada. To date, more than $1.8 million has been collected from sales of Pink Shirt Day T-shirts.

Net proceeds are distributed through CKNW Kids’ Fund, as the organization has been known since 2018, to support youth anti-bullying programs throughout Western Canada, including the Boys & Girls Clubs.

Richmond-based London Drugs is the campaign’s official retailer of the shirts, available in youth and adult sizes in stores and also online via pinkshirtday.ca. In 2018, more than 20,000 of them were purchased.

The retailer is also selling pink-shirt plush bears, “Be Kind” toques and pink wrist bands to raise awareness and funds to support the campaign. This year, London Drugs is joined by Surrey-based Coast Capital Savings as the retail and presenting sponsors of Pink Shirt Day 2019.

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Struggling to afford rent, Sylvia Bailey is hoping to trade her love of cooking for some more affordable accommodation. (Photo courtesy of Sylvia Bailey)
Retired Victoria woman looking to cook, clean or garden in exchange for rent

Sylvia Bailey is hoping to use her love for cooking to help afford rent

Victoria police are searching for a suspect after a stabbing Monday night. (Black Press Media file photo)
Victoria police searching for suspect in late-night stabbing

Victim taken to hospital with potentially life-threatening injuries

The drive-through COVID-19 testing facility at the Saanich Peninsula Hospital. (Black Press Media file photo)
Island Health opens COVID-19 testing site at UVic

As with all other sites, an appointment is needed to receive a test

Thousands filled Centennial Square in June for the peace rally for Black lives, sparked by outrage over the death of George Floyd in the U.S. (Black Press Media file photo)
Survey seeks input on racism in Greater Victoria

Confidential answers to inform work with immigrants and marginalized people

Leila Bui with her parents Tuan Bui (left) and Kairry Nguyen at the end of the trial that found Tanessa Nikirk guilty of dangerous driving causing bodily harm. Nikirk is back in court for her sentencing hearing. (Black Press file photo)
UPDATED: Court hears letter from driver convicted of hitting Saanich girl

Leila Bui has been in a non-responsive state since she was hit in 2017

FILE – Provincial Health Officer Dr. Bonnie Henry provides the latest update on the COVID-19 pandemic in the province during a press conference in the press theatre at Legislature in Victoria, B.C., on Thursday, October 22, 2020. THE CANADIAN PRESS/Chad Hipolito
B.C. shatters COVID-19 records with 817 weekend cases; masks now expected indoors

Three people have died over the past three reporting periods

Commissioner Austin Cullen listens to introductions before opening statements at the Cullen Commission of Inquiry into Money Laundering in British Columbia, in Vancouver, on February 24, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. money laundering inquiry hears of $800,000 and more in bags, luggage, backpacks

The lottery corporation has said it consistently reported suspicious transactions to Fintrac

Some of the characters in the League of Legends video game. (Photo: na.leagueoflegends.com)
E-sports trial at B.C. high schools to start with ‘League of Legends’ team game

For fall launch, Vancouver’s GameSeta company partners with BC School Sports

RCMP have released more details regarding what led up to an arrest caught on video in Williams Lake Sunday, Oct. 26. (Facebook video screenshot)
Review launched after ‘high-risk, multi-jurisdictional’ chase, arrest in Williams Lake

RCMP launching a full review and code of conduct investigation

Freighter drags anchor towards Boulder Point Oct. 22. It came within 730 metres of the shore, according to maps from the Port of Nanaimo. (Photo submitted)
MacGregor introduces bill to address freighter anchorages along the South Coast

Concerns about the environment, noise, pollution and safety abundant

(Pxfuel)
B.C. limits events in private homes to household, plus ‘safe six’ amid COVID-19 surge

Henry issued a public health order limiting private gatherings to one household, plus a group of ‘safe six’ only

B.C. Liberal Leader Andrew Wilkinson speaks during a drive-in car rally campaign stop at a tour bus operator, in Delta, Saturday, Oct. 17, 2020. THE CANADIAN PRESS/Darryl Dyck
Andrew Wilkinson stepping down as B.C. Liberal leader

Will stay on until the next party leader is chosen

Most Read