There was a breaking of the bread at Thrifty Foods’ Admirals Walk store last week, as the company unveiled its latest business initiative.
The Hearth is designed to take the View Royal store’s bakery department to the next level.
The pilot project has seen the product line expand, with an eye on artisan breads and gourmet products, while continuing to offer more traditional bakery fare.
The store’s bakery manager, Seth Gustavson, was at the centre of the special ceremony Thursday. He spoke about how scratch ingredients make every loaf of bread unique.
“Just like with wine, where each vineyard has specific qualities that contribute to the flavour and body of the final product, artisan bread starters have their own unique profile,” he said.
The Hearth, developed in response to customer comments and suggestions, is a business template the company hopes to repeat in its other Vancouver Island stores.