Thrifty Foods Admirals Walk store manager Brian Boizard

Bread being crafted the old-fashioned way in View Royal

Homemade takes on new meaning at rebranded Thrifty’s bakery

There was a breaking of the bread at Thrifty Foods’ Admirals Walk store last week, as the company unveiled its latest business initiative.

The Hearth is designed to take the View Royal store’s bakery department to the next level.

The pilot project has seen the product line expand, with an eye on artisan breads and gourmet products, while continuing to offer more traditional bakery fare.

The store’s bakery manager, Seth Gustavson, was at the centre of the special ceremony Thursday. He spoke about how scratch ingredients make every loaf of bread unique.

“Just like with wine, where each vineyard has specific qualities that contribute to the flavour and body of the final product, artisan bread starters have their own unique profile,” he said.

The Hearth, developed in response to customer comments and suggestions, is a business template the company hopes to repeat in its other Vancouver Island stores.

editor@goldstreamgazette.com

Just Posted

Greater Victoria is a tough market, even for former homeowners

Seniors often squeezed out of the housing market due to limited income

Garry Oak Meadow Marathon underway at Cattle Point

Every Sunday in February and March Friends of Uplands Park is seeking volunteers

Beauty Day spreads ‘brightness’ at Our Place

Volunteer hairdressers, estheticians, even a tarot card reader took part in the Victoria event

VIDEO: Historic night in Red Deer as 2019 Canada Winter Games kicks off

Star-studded Opening Ceremony features athletes from across Canada

Northern B.C. First Nation clan says ancient tools found at pipeline work site

Archeologists from the Smithsonian Institute estimate one of the stones found dates back up to 3500 years

Wilson-Raybould resignation stokes anger, frustration within veterans community

Liberals have had three veterans-affairs ministers — Kent Hehr, Seamus O’Regan and Wilson-Raybould

No Center of Gravity festival in Kelowna this summer: organizers

COG organizers said the hope is to return to the Okanagan in 2020

Eight cases of measles confirmed in Vancouver outbreak

Coastal Health official say the cases stem from the French-language Ecole Jules Verne Secondary

Plecas won’t run in next election if B.C. legislature oversight reforms pass

B.C. Speaker and Abbotsford South MLA says he feels ‘great sympathy’ for Jody Wilson-Raybould

Workshop with ‘accent reduction’ training cancelled at UBC

The workshop was cancelled the same day as an email was sent out to international students

Former B.C. premier Gordon Campbell accused of sexual touching

Accuser went to police, interviewed by Britian’s Daily Telegraph

Most Read