Mastermind Toys is set to open a new location in Langford later this month, the company is opening 12 new stores across Canada this year. (Photo courtesy of Mastermind Toys)

Mastermind Toys is setting up shop on the West Shore

Company plans to open store on Oct. 21 at Westshore Town Centre

A new toy store will be setting up shop on the West Shore.

Mastermind Toys will be opening at the Westshore Town Centre with a target opening date of Oct. 21. The store will be located on the exterior of the shopping centre next to Carter’s OshKosh.

Since 2011, Mastermind Toys has opened 50 stores across the country in British Columbia, Alberta, Ontario, Manitoba, Saskatchewan, New Brunswick and Nova Scotia. By the end of 2017, the company will have opened 12 new locations for the calendar year, including the roughly 5,000-square-foot Langford location.

“From our expansion into Eastern Canada, to the relaunch of our website, 2017 has been a banner year for Mastermind Toys,” said Jon Levy, chief toy merchant, CEO and co-founder of Mastermind Toys. “Mastermind continues to meet the increasing demand for high-quality specialty toys and children’s books in under served markets, and we look forward to introducing our brand to more and more Canadian families as the company continues to grow.”

Beth Merrick with ZAZOU Communications said the company understands how technology is advancing but sees traditional play and screen time co-existing.

“Mastermind Toys has been in business over 30 years and we know the way kids play. There have always been alternatives to traditional toys. When video games first came out, there was a belief that would be the end of traditional toys,” Merrick said.

“Many kids spend a lot of time playing video games, yet the toy industry continues to grow every year. Plus, many families are concerned about kids spending too much ‘screen time,’ and have been pushing back by encouraging their kids to play with quality, educational toys and books. We believe that time spent on the screen does not exclude traditional play for kids, so we actually see the two co-existing in the market place … and a number of our toys integrate traditional play with screens.”


Like us on Facebook and follow us on Twitter

jessica.fedigan@goldstreamgazette.com

Just Posted

Permit delay could put birth control plan on hold for Oak Bay deer

UWSS has just days to move forward or plan postponed for a year

Cook Street Marketplace closing after 32 years

Owner John de Jong says it’s time to pursue his love of music

Social media attack ads a ‘distraction from democracy’ says Victoria Mayor Lisa Helps

‘Elections are won on the doorstep. Elections are not won on Facebook,’ says incumbent mayor

Esquimalt votes for pay hike for incoming council

Mayor’s salary jumps 16 per cent, councillors by 10 per cent

Saanich endorses plan for food production on Panama Flats

Coun. Dean Murdock wants next council to follow through on idea

VIDEO: Messages of hope, encouragement line bars of B.C. bridge

WARNING: This story contains references to suicide and may not be appropriate for all audiences.

Around the BCHL: Nanaimo Clippers acquire defenceman from Langley Rivermen

Around the BCHL is a look at goings on around the BCHL and the junior A world.

B.C. co-op develops tech to help prevent ODs, especially for alone users

Brave Technology has been awarded $200,000 in the Ohio Opioid Technology Challenge

Potential replacements for Phoenix pay system to start testing soon: Brison

Testing of prototypes to replace troubled federal pay system will begin within weeks

Recent jump in U.S. butter imports? All smooth, says Canadian dairy farmers

U.S. farmers recently enjoyed extra access to the Canadian market

Nanaimo’s Tilray Inc. briefly the world’s largest cannabis company

The company, only listed in the US, nearly reached $300 in afternoon trading on Wednesday

Woman who helped kidnap Elizabeth Smart released from prison

Smart was 14 years old when she was snatched from her Salt Lake City home in 2002 by street preacher Brian David Mitchell

New York books editor out after backlash over Jian Ghomeshi essay

Ian Buruma, who was appointed as editor of the New York Review of Books in late 2017, no longer works for the publication

B.C. couple plans sustainable, zero-waste life in the Shuswap

Plan includes building a tiny house before the snow flies

Most Read