Mike Myers stars in Sears Canada's newest commercial campaign

Mike Myers stars in Sears Canada's newest commercial campaign

Mike Myers, brother Peter star in Sears Canada’s ‘My brother works there’ ad

The Austin Power star teamed up with his brother, a 32-year employee of the department store, in its campaign to save the chain...



Mike Myers, name dropper?

The iconic Canadian comedian – who starred in the Austin Powers trilogy and Saturday Night Live – appears in Sears Canada’s latest commercial campaign with his brother Peter, who’s been an employee of the department store chain for 32 years (according to the video).

‘Sears Canada. My brother works there’ is the ad’s slogan, and the retailer is asking customers to use #mybrotherworksatsears when sharing the video on social media and Twitter.

The commercial also acknowledges Sears’s financial floundering as of late – the chain’s parent company has closed several of its Canadian locations, including the Eaton Centre store in Toronto, and has sold off a reported $380 million of its Canadian operation.

(In May, the Financial Post‘s Hollie Shaw wrote that Sears Canada’s “demise seems inevitable” and noted that the company’s revenue had dropped from $6.7 billion in 2001 to $3.9 billion in 2013.)

But the brothers Myers disagree.

“Is Sears Canada going away?” the more famous Myers asks at the beginning of the ad.

Peter responds: “We’re not going anywhere. You of all people should know not to believe everything you read in the papers… In a way, Sears Canada’s getting leaner, too.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The City of Victoria filed a petition with the Supreme Court of B.C. March 2 to have it clarify whether, under the Trustee Act, Beacon Hill Park can be used for temporary sheltering. (Black Press Media file photo)
Victoria asks court to clarify if Beacon Hill Park can be used for sheltering

City of Victoria filed petition to Supreme Court of B.C. March 2

The application proposing to rezone Western Speedway was passed by Langford’s planning, zoning and affordable housing committee Feb 8. A petition has since been started by residents of Trudie Terrace, hoping to stop the proposed residential portion of the development plan. (CBRE Victoria)
Petition opposing Western Speedway development proposal gains steam

Save Thetis Heights Neighborhood petition aims to stop extension of Trudie Terrace

Activists from the Fairy Creek Blockades hold the injunction application notice which was submitted by logging company Teal Jones to the B.C. Supreme Court. The application, which asks to have blockaders removed from the sites that stop access to cut blocks, is set to be heard on March 4. (Photo contributed/Joshua Wright)
Activists hunker down to protect Fairy Creek near Port Renfrew from logging

Forest company Teal Cedar applies for injunction to remove seven-month-old blockades

Boma Brown won the Emerging Leader Award for her work founding the Support Network for Indigenous Women and Women of Colour. (Courtesy of Boma Brown)
Victoria SNIWWOC founder up for national women’s award for volunteer efforts

Victoria’s Boma Brown is a semi-finalist in the running for the L’Oreal Paris Women of Worth award

Older rental apartments are prime candidates for renovations, and could result in lost affordable housing stock. (Zoë Ducklow photo)
B.C.’s renoviction overhaul a good start, but won’t preserve affordable stock, lawyer says

And still no protection for people who can’t pay rent due to COVID-19

(Photo by Marissa Baecker/Shoot the Breeze)
B.C. WHL teams to hit the ice with Kelowna, Kamloops hub cities

Kelowna, Kamloops centres chosen to host B.C. WHL teams for 24-game regular season

.
LETTER: Anti-semitism definition lacking

Re: We must identify anti-Semitism and combat it (Online, Feb. 26) I… Continue reading

The victim of the homicide on Cowichan Lake Road early Monday morning was 17 years old, and was stabbed in the incident. (File photo)
Duncan homicide victim was 17 years old

RCMP report that teenager was stabbed

(File photo)
RCMP arrest man after report of gun-toting threat-maker near Parksville schools

43-year-old man taken into custody; students at nearby schools were asked to stay inside

The machines are akin to ATMs and allow drug users at risk of overdose to get hydromorphone pills dispensed to them after their palm has been scanned to identify its unique vein pattern. (CANADIAN PRESS)
Feds dole out $3.5M for ‘vending machines’ to dispense safer opioids in B.C.

The machines are located in four cities across Canada, including Vancouver and Victoria

Kelowna’s lakefront visitor centre is one of 130 around the province. Tourism businesses have been hardest hit by COVID-19 restrictions on travel. (Destination B.C.)
Tourism, small business getting COVID-19 help, B.C. minister says

$300M grant program has delivered $50 million so far

Most Read