Mike Myers stars in Sears Canada's newest commercial campaign

Mike Myers stars in Sears Canada's newest commercial campaign

Mike Myers, brother Peter star in Sears Canada’s ‘My brother works there’ ad

The Austin Power star teamed up with his brother, a 32-year employee of the department store, in its campaign to save the chain...



Mike Myers, name dropper?

The iconic Canadian comedian – who starred in the Austin Powers trilogy and Saturday Night Live – appears in Sears Canada’s latest commercial campaign with his brother Peter, who’s been an employee of the department store chain for 32 years (according to the video).

‘Sears Canada. My brother works there’ is the ad’s slogan, and the retailer is asking customers to use #mybrotherworksatsears when sharing the video on social media and Twitter.

The commercial also acknowledges Sears’s financial floundering as of late – the chain’s parent company has closed several of its Canadian locations, including the Eaton Centre store in Toronto, and has sold off a reported $380 million of its Canadian operation.

(In May, the Financial Post‘s Hollie Shaw wrote that Sears Canada’s “demise seems inevitable” and noted that the company’s revenue had dropped from $6.7 billion in 2001 to $3.9 billion in 2013.)

But the brothers Myers disagree.

“Is Sears Canada going away?” the more famous Myers asks at the beginning of the ad.

Peter responds: “We’re not going anywhere. You of all people should know not to believe everything you read in the papers… In a way, Sears Canada’s getting leaner, too.”

Just Posted

The Victoria Police Department is seeking information on an assault that occurred in downtown Victoria on May 10. (Black Press Media file photo)
Police investigating downtown Victoria assault on youth

Witness also attacked after trying to intervene

Saanich Fire Department is responding to a structure fire in the 3300-block of Quadra Street on May 18. (Devon Bidal/News Staff)
Smoking pot on stove ignites Saanich fire call on Quadra Street

Traffic impacted in northbound lanes of 3300-block shortly after 11 a.m.

Reigning women’s World Champion Kaetlyn Osmond, who also took bronze at the 2018 Pyeongchang Winter Olympics, will debut two brand new programs for the 2021 Stars On Ice tour, in Victoria May 15. (File photo)
Kurt Browning, Elvis Stojko hit the ice when Stars returns to Victoria

The star-studded lineup is makes a return after pandemic hiatus

Ryan Cootes, Erin Bremner-Mitchell, Bill Collins and Mike Williamson of Cascadia Seaweed Corporation are here seen holding up seaweed grown in Barkley Sound in July 2020. The Sidney-based company has organized the inaugural Seaweed Days Festival running May 17 to May 23. (Cascadia Seaweed Corporation/Submitted)
Global expert touts seaweed to open inaugural Sidney festival

Vincent Doumeizel also points to barrier facing the emerging industry

An avalanche near Highway 1 in Glacier National Park. Avalanche Canada will benefit from a $10 million grant from the B.C. government. (Photo by Parks Canada)
Avalanche Canada receives $10-million grant from B.C. government

Long sought-after funds to bolster organization’s important work

Reinhard “Bud” Loewen of Abbotsford has now been charged with 21 counts of sexual assault related to his massage business. (Facebook photo)
Former Abbotsford masseur now faces 21 counts of sexual assault

Bud Loewen of Bud’s Massage Therapy initally faced three charges

Over the years, police have worked with sketch artists to draw what the boys could have looked like at the times of their deaths. (Vancouver Police Department)
DNA breakthrough expected in cold case involving murdered Vancouver boys, 7 and 8

Forensic analysts are working to identify relatives of the children, whose bodies were found in Stanley Park in 1953

Livestock competitions have been part of the Pacific National Exhibiton for more than a century. (Maple Ridge News files)
B.C. provides $50 million to keep major tourist attractions going

Tour bus companies also eligible for latest COVID-19 aid

Derek Descoteau with his trusty dog Harvey. (Photo submitted)
Friends provide continuing comfort for family in wake of unresolved senseless B.C. murder

Case remains before the courts five years after Derek Descoteau’s abrupt stabbing death in Chemainus

A prowling coyote proved no match for a stray black cat who chased it out of a Port Moody parking lot Friday, May 14. (Twitter/Screen grab)
VIDEO: Little but fierce: Cat spotted chasing off coyote by Port Moody police

The black cat is seen jumping out from under a parked car and running the wild animal out of a vacant lot

The Nanaimo Timbermen and Victoria Shamrocks compete in Western Lacrosse Association action in Nanaimo during the 2019 season. (News Bulletin file photo)
WLA cancels another senior A lacrosse season due to COVID-19

Western Lacrosse Association, Major Series Lacrosse announce cancellation of Mann Cup

The top photo is of a real carbine rifle, while the bottom photo is the airsoft rifle seized from a Kelowna man on May 15. (Contributed)
RCMP issue warning: ‘Imitation firearms need to be dealt with responsibly’

A man brandishing his airsoft rifle in public had his weapon seized by Mounties on Saturday

Abbotsford Regional Hospital. (Black Press Media files)
Canada marks 25,000 COVID-19 deaths since the pandemic began

6 in every 10,000 Canadians died of COVID-19 since March 9, 2020

Most Read