Lighthouse Brewing has fished up a new theme for its beers.
It all started when the brewery learned they had to rename their Switchback IPA beer because another company had already registered that name. It is now known at Shipwreck IPA.
"We took the opportunity to freshen up everything and bring everything together," said Dean McLeod, brewmaster at Lighthouse.
Lighthouse Brewing has been in Victoria since 1998.
The new theme encompasses Lighthouse's nautical roots.
"Myself and most of the other people that work here come from other places and we were drawn to Victoria because it is such a beautiful coastal city," McLeod said. "The coast is our home and important to everyone who works here."
The labels on the beers incorporate coastal elements such as waves, kelp and ropes, along with a new lighthouse logo.
Another unique element to Lighthouse's new packaging includes stories about the beer and how it ties in with the nautical theme on each of the boxes.
"Every beer has its own story," said McLeod. "When we started looking at all of our beers, we found out there was a really strong nautical connection to all of them."
One of the most popular changes to far as been the addition of the Bounty Premier Mixer Pack, shaped and designed like a treasure chest. The pack includes three bottles each of Bowline Pilsner, Race Rocks, Seaport Vanilla Stout and Tasman Pale Ale.
"We've been working really hard on the liquid for a long time, and now we've got some great packaging to present it in."