Sooke’s Jim Bottomley is among a handful of futurists based in Canada. “I want to help people understand the future of humanity.” (Aaron Guillen - Sooke News Mirror)

Sooke’s Jim Bottomley is among a handful of futurists based in Canada. “I want to help people understand the future of humanity.” (Aaron Guillen - Sooke News Mirror)

Sooke man reveals how he made a living predicting the future

63-year-old has worked with politicians, car brands, and cosmetic companies

“So, do you look in a crystal ball or something?”

That’s one of the most common quips Jim Bottomley hears when he shares that he’s a futurist.

The Sooke man is always hesitant to share what he does for a living because he’s been perceived as highfalutin or stuck up by some.

“It’s not about ‘pie in the sky’ sort of predictions,” said the 63-year-old. “I want to help people understand the future of humanity.”

Simply put, a futurist is someone who helps make predictions and possibilities of the future based on trends, technology and research.

Although predictions are the name of the game, he can’t tell you what the interest rate will look like in two to three years. One of the key rules he follows is not giving solid numbers, as he says it’s destined to be wrong.

Bottomley never imagined that he would end up becoming a futurist, but the stars aligned for him back in the 1980s.

READ MORE: Sooke author short-listed for national writing prize

He was working under the pet foods division of Quaker Oats Co. when his boss asked him whether they should invest more into cat food or dog food. Bottomley conducted interviews and extensive research to give the best presentation to the board. He determined that cats were the leading trend, and the team moved forward with his suggestion.

From that moment on, his path to becoming a futurist was set.

Fast forward, Bottomley has worked with all sorts of clientele, anywhere from political parties to cosmetic companies. He said he enters any conversation with a new client by asking them what they are trying to sell. By their response, he can tell whether they’re headed towards success or failure.

“Take the Ford F150, for example,” said Bottomley. “Some would say, ‘you’re selling a truck.’ You’re selling intimidation. Big protective vehicles seem protective, and customers are always looking for safety.”

He pointed out other companies, like Revlon, depend on emotional benefits. While chatting with their marketing executives, he helped their team determine that they weren’t just selling lipstick. They were selling hope.

RELATED: The long road to recovery will have a few bumps for Greater Victorians

Bottomley said the timeline for how long he spends researching and preparing a presentation to each client ultimately depends on the industry’s scope. During his time working for the American dairy industry, the clients felt like their consumers didn’t fully understand the effort farmers put into their milk and beef products.

Bottomley helped them navigate the situation by suggesting that the addition of a cow on the carton’s side with a farmer might improve public reception.

“I had no idea what a futurist was until I met him myself,” said Doni Eve, a friend of Bottomley’s since 2016 and member of the Sooke Writers’ Collective.

“He’s done a fantastic job carving out a niche for himself, and I’m surprised at how much research he does to understand the challenges companies face. He’s just a vibrant and engaging person to be around.”

Since the first wave of the pandemic, Bottomley said speaking gigs and interested clients have dramatically dropped.

“Trends change,” said Bottomley. “I have no plans to retire anytime soon, but it’s hard to predict how quickly business will bounce back and whether it will be as successful as before. But you’ve just got to take your shot.”

Looking ahead, the Sooke man has focused his efforts towards writing Hypnotizing Lions, a psychological thriller novel centred around an escape from a prison psychiatric hospital. He’s been working on it since 1984 and plans to release it later this year.

ALSO READ: Head in the clouds: Sooke resident recalls former career as astronaut training officer


 

Do you have a story tip? Email: vnc.editorial@blackpress.ca.

Follow us on Twitter and Instagram, and like us on Facebook.

choices for the futureSooke

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A fire destroyed a commercial building on Idlemore Road early Tuesday. The fire is under investigation. (Kenn Mount photo)
UPDATED: Early morning fire destroys new Sooke distillery

Firefighters still investigating cause of Island Shiners Distillery blaze early Tuesday

Langford Fire Rescue (Black Press Media file photo)
Langford looks to strike out on its own for emergency fire dispatch services

Mayor Stew Young says the city is large enough to negotiate solo

Sean Hart, 34, unexpectedly left the Seven Oaks Tertiary Mental Health Facility in Saanich on Nov. 6, 2020 and has now been missing for six months. (Photo courtesy Penny Hart)
Search continues for Saanich man Sean Hart six months after his disappearance

Support from community, police keeps his mother hopeful

Victoria Police Department looks to identify a person of interest after a Friday night stabbing. (VicPD handout)
Police seek person of interest after Victoria stabbing

Friday night assault leaves one with potentially life-altering injuries

Oak Bay Police Department briefs for May 3 to 9. (Black Press Media file photo)
Copper wire stolen after Oak Bay construction site targeted twice by thieves

Cop briefs include pair of impounded cars, swiped back medication

A bullet hole is seen in the windshield of an RCMP vehicle approximately 4 km from Vancouver International Airport after a one person was killed during a shooting outside the international departures terminal at the airport, in Richmond, B.C., Sunday, May 9, 2021. THE CANADIAN PRESS/Darryl Dyck
Homicide team IDs man in fatal YVR shooting as police grapple with spate of gang violence

Man, 20, charged in separate fatal shooting Burnaby over the weekend

B.C. Labour Minister Harry Bains in the B.C. legislature, May 13, 2019. (Hansard TV)
B.C. to provide three days of sick pay for COVID-19 absences

Province will support employers on cost, labour minister says

(Pixabay)
B.C. doctors could face consequences for spreading COVID misinformation: college

College says doctors have a higher level of responsibility to not spread incorrect information

The seasonal Search and Rescue program will run between May to September. ( File photo/Canadian Coast Guard)
North Vancouver Island Coast Guard Inshore Rescue Program ready to relaunch

Teams have protocols in place to ensure COVID-19 safety while providing marine safety net

Kelowna resident Sally Wallick helped rescue a kayaker in distress a week and a half ago. (Sally Wallick/Contributed)
VIDEO: Kelowna woman rescues capsized kayaker in Okanagan Lake

Sally Wallick is asking people to be prepared for the cold water and unpredictable winds

Dr. Bonnie Henry talks about phase two in B.C.’s COVID-19 immunization plan. THE CANADIAN PRESS/Chad Hipolito
All of B.C. will eventually ease out of COVID-19 restrictions at same time: Henry

People who have received two doses of a vaccine can’t yet return to post-pandemic activities with each other, she says

Winnipeg Jets’ Andrew Copp (9) and Edmonton Oilers goaltender Mike Smith (41) watch an incoming shot during second period NHL action in Winnipeg, Monday, April 26, 2021. THE CANADIAN PRESS/Fred Greenslade
‘Very jealous’: Canadian teams can’t take advantage of NHL’s relaxed COVID-19 rules

League eased some tight COVID-19 health and safety protocols over the weekend for fully vaccinated clubs

A map of Huu-ay-aht-owned forestry cutblock. (SUBMITTED PHOTO)
B.C. First Nations restrict access to territory in wake of forestry standoffs

Huu-ay-aht set up checkpoints after heated and dangerous incidents on southwest Vancouver Island

RCMP are searching for Philip Toner, who is a ‘person of interest’ in the investigation of a suspicious death in Kootenay National Park last week. Photo courtesy BC RCMP.
RCMP identify ‘person of interest’ in Kootenay National Park suspicious death

Police are looking for Philip Toner, who was known to a woman found dead near Radium last week

Most Read