FILE - This June 16

Soccer interactions dwarf other events on Facebook

In a week, Facebook says 141 million people have connected about the World Cup

  • Jun. 20, 2014 6:00 a.m.

By David Bauder, The Associated Press

NEW YORK – Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the social media site than it had for the Sochi Olympics, Super Bowl and Academy Awards combined.

A total of 141 million people have commented about, “liked” or shared posts on Facebook about the World Cup, the company said Friday. There have been 459 million different interactions on it.

Much of the action is international: 85 per cent of the people talking about the World Cup on Facebook are from outside of the United States. There are 1.28 billion people on Facebook worldwide, 80 per cent of them living outside the U.S.

“We always see a large level of conversation on Facebook around big sporting events,” said Justin Osofsky, the company’s vice-president of global operations and media partnerships. “But what we’re witnessing around the World Cup has been extraordinary.”

By contrast, the Super Bowl engaged some 50 million people on Facebook, the Sochi games 45 million people and the Oscars 11.3 million people, the social media site said.

Facebook has targeted the World Cup as part of its effort to become a site with more real-time conversation and news distribution around big events, functions where many people think of Twitter first. Facebook is promoting World Cup-related hashtags, has a special World Cup-related section and heavily promotes celebrity-related posts.

A photo posted by Pitbull, who performed at the opening ceremonies, has received more than 1.2 million interactions, as has a photo posted by Brazilian soccer star Neymar, Facebook said.

Facebook is also working with other media outlets to increase its exposure. One of the most prominent is Univision, the broadcaster with the Spanish-language rights to telecast the World Cup in the United States, which is featuring details about Facebook postings on its telecast. For CNN International, Facebook is constantly measuring what topics surrounding the World Cup are getting the most attention.

“In a fundamental sense, we’re just getting started,” Osofsky said.

____

David Bauder can be reached at dbauder@ap.org or on Twitter at http://www.twitter.com/dbauder. His work can be found at http://bigstory.ap.org/content/david-bauder

Just Posted

Third rink needed immediately at Pearkes, say users

Only four ice pads for Saanich, Victoria groups

City of Victoria looks for emergency shelter options amidst bed shortage

My Place considered for tier-2 shelter during harsh weather

B.C. historian helped Viola Desmond make it on the $10 bill

Merna Forster of Oak Bay petitioned for years for a Canadian woman to be honoured on currency

Vikes ready for Queen’s in Game 1 of national men’s rugby championship

From mid-terms to national championships, it’s a rugby life

Algae bloom at Elk Lake prompts CRD advisory notice

Reappearance of blue-green algae lethal to dogs a constant concern for water quality

VIDEO: B.C. legislature clerk, sergeant at arms suspended for criminal investigation

Clerk of the House Craig James, Sergeant-at-arms Gary Lenz on administrative leave

Good Food Summit plants seeds for food security

The Good Food Summit runs Nov. 22 and 23

POLL: Have you started your Christmas shopping yet?

The Christmas lights are twinkling and holiday music is playing in local… Continue reading

Trial: Witness describes encounter with accused murderer while tending to fatally injured Descoteau

Wright said he was working in his yard when he heard a woman screaming.

Former NHL player and coach Dan Maloney dies at 68

Maloney coached the Toronto Maple Leafs and Winnipeg Jets

Ex-MSU president charged with lying to police about Nassar

Lou Anna Simon was charged Tuesday with lying to police during an investigation

Police aim to prevent retaliation after Hells Angel found dead under B.C. bridge

IHIT confirms Chad Wilson, 43, was the victim of a ‘targeted’ homicide

Otter makes a snack out of koi fish in Vancouver Chinese garden

Staff say the otter has eaten at least five fish

Police looking into two more incidents at private Toronto all-boys’ school

Police and the school have said two of the prior incidents involved an alleged sexual assault

Most Read