FILE - This June 16

Soccer interactions dwarf other events on Facebook

In a week, Facebook says 141 million people have connected about the World Cup

  • Jun. 20, 2014 6:00 a.m.

By David Bauder, The Associated Press

NEW YORK – Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the social media site than it had for the Sochi Olympics, Super Bowl and Academy Awards combined.

A total of 141 million people have commented about, “liked” or shared posts on Facebook about the World Cup, the company said Friday. There have been 459 million different interactions on it.

Much of the action is international: 85 per cent of the people talking about the World Cup on Facebook are from outside of the United States. There are 1.28 billion people on Facebook worldwide, 80 per cent of them living outside the U.S.

“We always see a large level of conversation on Facebook around big sporting events,” said Justin Osofsky, the company’s vice-president of global operations and media partnerships. “But what we’re witnessing around the World Cup has been extraordinary.”

By contrast, the Super Bowl engaged some 50 million people on Facebook, the Sochi games 45 million people and the Oscars 11.3 million people, the social media site said.

Facebook has targeted the World Cup as part of its effort to become a site with more real-time conversation and news distribution around big events, functions where many people think of Twitter first. Facebook is promoting World Cup-related hashtags, has a special World Cup-related section and heavily promotes celebrity-related posts.

A photo posted by Pitbull, who performed at the opening ceremonies, has received more than 1.2 million interactions, as has a photo posted by Brazilian soccer star Neymar, Facebook said.

Facebook is also working with other media outlets to increase its exposure. One of the most prominent is Univision, the broadcaster with the Spanish-language rights to telecast the World Cup in the United States, which is featuring details about Facebook postings on its telecast. For CNN International, Facebook is constantly measuring what topics surrounding the World Cup are getting the most attention.

“In a fundamental sense, we’re just getting started,” Osofsky said.

____

David Bauder can be reached at dbauder@ap.org or on Twitter at http://www.twitter.com/dbauder. His work can be found at http://bigstory.ap.org/content/david-bauder

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Gaps in the system: Youth cope with homelessness in Greater Victoria

Four-part series will look at youth homelessness in the region

Museum asks British Columbians for COVID-19 nature observations

Royal BC Museum collects information as part of ongoing pandemic project

Oak Bay pool to reopen Aug. 17

Swimming, other activities return this month

Island riders conquering new heights

With no races, cyclists tackle Everest challenge to lift community

Saanich police search for suspect accused of using stolen credit, debit cards

Greater Victoria Crime Stoppers says suspect made numerous fraudulent purchases

53 new COVID-19 cases, no new deaths cap off week of high infection rates in B.C.

Roughly 1,500 people are self-isolating because they either have COVID-19 or have been exposed to it

Moving on: Tanev scores 11 seconds into OT as Canucks oust Wild

Vancouver beats Minnesota 5-4 to move into first round of NHL playoffs

Fitness non-profit challenges citizens to invent a game to be physically active

The campaign was launched after a study showed only 4.8 per cent of children and youths in Canada met required standards of the 24-hour movement guidelines

VIDEO: U.S. Air Force pilot does fly-by for B.C. son amid COVID border separation

Sky-high father-son visit plays out over White Rock Pier

3 Vancouver police officers test positive for COVID after responding to large party

Union president says other officers are self-isolating due to possible exposure

Vancouver Island team takes on wacky challenges of world’s largest scavenger hunt

Greatest International Scavenger Hunt taking place Aug. 1-8

New mothers with COVID-19 should still breastfeed: Canada’s top doctor

Dr. Theresa Tam made the recommendation during World Breastfeeding Awareness Week

Collapse of Nunavut ice shelf ‘like losing a good friend:’ glaciologist

The ice shelf on the northwestern edge of Ellesmere Island has shrunk 43 per cent

Greater Victoria Crime Stoppers wanted list for the week of Aug. 4

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Most Read