The Sands Victoria team stepped out for the recent Hike for Hospice, supporting Victoria Hospice.

Funeral professionals put public face forward

Forging deep community connections today eases death discussions tomorrow

A funeral provider is a community professional we tend not to think about until we need to, which means those initial meetings can come at the most difficult times.

The team at Sands Victoria Funeral Chapel is changing that.

“As funeral directors, we’re here to help and to serve the community in any way possible. That means that 24/7, when a family needs us, we’re here,” says Anthony Black, Sands Victoria Assistant Manager.

However, the Sands team is also actively involved with the local community, helping out through local events, working with local seniors and youth, and supporting initiatives important to its team.

This community-centred approach is at the heart of Sands, which has been part of Victoria for 112 years. “We at Sands are very proud of being involved in the community at a very personal level,” Black reflects.

Connecting with community

In addition to creating meaningful ceremonies, Sands Victoria also opens its doors for community use, welcoming the use of its spaces for meetings, events and other gatherings, outside of funeral or memorial services.

In addition to welcoming the community in, the team also enjoys connecting in other more public, equally rewarding ways, spending considerable time volunteering and fundraising. Recent initiatives have included the Take it to the Streets Road Hockey Tournament for the Help Fill a Dream Foundation and the seventh annual Hike for Hospice, hosted at Fisherman’s Wharf to raise awareness and vital funds for Victoria Hospice.

“We also find a lot of community partners in care homes who will approach us if they have a small group who want to go for an outing, like Ballet Victoria’s Tea for Tutu, and we’re able to take them in one of our limousines,” Black says. “It’s just a way for them to get out and enjoy themselves in a special way – often they’ve never ridden in a car like that before.”

Far-reaching impact

The impact of their efforts reaches far beyond fundraising.

“It’s really important that we’re involved out in the community so that as funeral directors, people still find us approachable,” Black says.

“It’s also important that we give back in a way that’s not death-related,” he adds. “When we’re out in the community, and recognized in that capacity, later when families experience loss, it helps them to have a face they know.

“And it’s not only for the community, it’s also for us,” Black adds. “It allows us to interact with people on an entirely different level.”

Would you like to connect with the Sands Victoria team for your local organization or community event? Give them a call 250-388-5155.

Comments are closed

Just Posted

Older communities in Greater Victoria record higher turnout

Oak Bay and Sidney rank first and second in voter turnout

Three strong earthquakes reported off Vancouver Island

The quakes, all measuring more than 6.0 on the richter scale, were about 260 kilometres west of Tofino

See your great fog images from across Greater Victoria

It was a foggy day today and your cameras captured some beautiful images

Victoria Police looking for kids dressed as officers for Halloween contest

The contest is part of their #BeSeenHalloween initiative to encourage highly visible costumes

Business is booming as Black Press gears up for Victoria career fair

One stop shop for questions about entering the workforce, finding work experience

UPDATE: Lisa Helps re-elected as mayor of Victoria

Nine people were seeking the mayor’s seat for the City of Victoria and 29 candidates hoped to be chosen for council

Okanagan parachute accidents kills American

Man, 34, dies in skydiving accident Saturday near Westwold, between Vernon and Kelowna

Man who died at BC Ferries terminal shot himself as police fired: watchdog

Officers didn’t commit any offence, says police watchdog office

Mother passes school trustee torch to daughter in Port Alberni

Jane Jones loses after one term, but proud of her daughter Connie Watts

Canada Post strikes leaves small shops in the lurch as holidays approach: CFIB

Rotating strikes began in Victoria, Edmonton, Halifax and Windsor

Voter turnout at 36% in B.C.’s municipal election

Vancouver saw 39% turnout, Surrey saw 33%

Harry and Meghan travel in different style on Australia tour

Prince Harry and his wife Meghan are on day seven of their 16-day tour of Australia and the South Pacific.

AP Exclusive: Stephen Hawking’s wheelchair, thesis for sale

The online auction features 22 items from Hawking, including his doctoral thesis on the origins of the universe, with the sale scheduled for 31 October and 8 November.

In Khashoggi case: Saudi calls, ‘body double’ after killing

Saudi Crown Prince Mohammed bin Salman called the son of Jamal Khashoggi, the kingdom announced early Monday, to express condolences for the death of the journalist killed at the Saudi Consulate in Istanbul by officials that allegedly included a member of the royal’s entourage.

Most Read