‘Recall fatigue’: Canadians may avoid certain foods over holidays

In the winter, Canada’s supply of fresh fruit and vegetables tends to come from very specific areas.

A string of high-profile produce recalls may lead to shortages of the most recent culprits ahead of the holidays. But, even if cauliflower and some lettuce varieties stay in stock, experts say consumers may be hesitant to buy these and serve them as part of a big, family meal.

The Canadian Food Inspection Agency announced over the weekend a recall of certain cauliflower and lettuce products produced by California-based Adam Bros. Farming Inc. that were distributed in at least six provinces. There have been no reported illnesses associated with the wrapped cauliflower, and green leaf and red leaf lettuce that’s sold in bulk without a brand name.

“We are likely — in the short run at least — to be short of those products,” said Mike von Massow, an associate professor at the University of Guelph.

In the winter, Canada’s supply of fresh fruit and vegetables tends to come from very specific areas, he said. The farm in question likely represents a significant proportion of the total cauliflower and leafy greens arriving in Canada and stopping those imports could create a strain on supply, resulting in higher prices for what is safe and available ahead of the holidays.

Loblaw Companies Ltd., Empire Co. Ltd. and Metro Inc. did not immediately respond to a request for comment on whether they sold the farm’s products and whether they anticipate supply falling below demand.

Romaine lettuce, on the other hand, seems to be back in stock in at least some grocers’ stores after a recent recall that prompted many companies to temporarily stop selling the product.

Empire, the parent company of Sobeys Inc., has now sourced romaine from an unaffected region and the product is back in stock, an executive said during a conference call with analysts last week.

Read more: Some types of cauliflower, lettuce recalled over E. coli fears

Read more: Food agency taking steps to prevent entry of lettuce suspected in E. coli cases

There are alternatives for each of these items, of course, like swapping brussels sprouts for cauliflower.

However, folks tend to be highly traditional over the holidays and some dishes may demand specific ingredients.

“I think about our Christmas traditions and we have very sort of established meals over the holidays,” said von Massow.

“And so, that could put a crimp if cauliflower is central to that for families.”

They may have to pay more than they otherwise would for that ingredient, he said.

A more budget-minded option may be purchasing frozen cauliflower, said Simon Somogyi, a professor at the University of Guelph who studies food consumer behaviour.

It’s possible though, consumers may simply avoid these products and others implicated in recent recalls.

This recall comes shortly after a wide-ranging romaine lettuce recall in the country and south of the border. The Canadian Food Inspection Agency halted romaine lettuce imports from certain California counties after the leafy green was linked to 28 cases of E. coli in the country. Grocery stores pulled romaine lettuce off their shelves and many restaurants stopped serving dishes with the ingredient at the time.

“I think we’re definitely in a period of recall fatigue and there seems to be so many recalls of late that consumers are getting just confused and that’s a concern,” Somogyi said.

Canadians should be comforted by the fact that authorities have pinpointed the location of the most recent outbreak of cauliflower and leaf lettuce, he said.

But he wouldn’t be surprised if they’re cutting back on romaine consumption as a U.S.-Canadian investigation has yet to determine the source contamination for that outbreak.

Some have speculated that a deadly 2006 E. coli outbreak linked to spinach, for example, prompted consumers to favour kale instead.

People may also be more vigilant about what they serve others over the holidays as they tend to be bigger meals than usual, said von Massow.

“You also don’t want to be the person that served the entire family of 18 the vegetable that made them sick.”

Aleksandra Sagan, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

VIDEO: Wet’suwet’en supporters protest police action in Victoria

Protesters say at least 14 were arrested by police overnight

High-rise hotel proposed for downtown Victoria location

A 15-storey hotel could be coming to the Fort and Blanshard streets area

Restrictions on unrelated occupants dominates Saanich council meeting

Saanich council sends issue of unrelated occupancy limits to public hearing

University of Victoria tells stories of Holocaust survivors with graphic novels

International storytelling initiative launched first meetings this winter

Advocates call hospital parking fees a ‘shakedown’ after learning most Island tickets are waived

Victoria General and Royal Jubilee hospitals among the most ticketed on the Island

VIDEO: Trudeau insists Iran respect families’ wishes when it comes to burials

All 176 people on board the Ukraine International Airlines flight PS752 were killed

Horgan unveils B.C. cabinet shuffle changes

Premier John Horgan has made three major changes to his cabinet

Dog reunited with Tofino owner, months after being taken from beach

Shannon Boothman ‘ecstatic’ at pet’s return after a tip leads to social media search

B.C.’s first ride-hailing app to launch in Tofino, Whistler in February

The Whistle! app will be available in Tofino on Feb.1 and in Whistler Feb. 6.

Councillor resigns in Revelstoke after colleagues approved 67% raise

Council approved a 134 per cent raise for the mayor of Revelstoke

Rolled-over dairy truck in Abbotsford lost 40,000 litres of milk

Truck removed Sunday, Jan. 19, with specialized equipment to upright vehicle

Boy, 13, arrested after alleged assault involving girl at B.C. middle school

Boy alleged to have used ‘inappropriate levels of force’ to injure the girl

B.C. premier talks forestry, service needs with handful of northern mayors in Prince George

Prince George meeting completes premier’s tour of Kitimat, Terrace, Fort St. James and Quesnel

Most Read