I have lived in Sidney for just over two years.
During that period I have met at least three cars coming at me the wrong way from the Pier Hotel end of Beacon Avenue.
In mentioning it to one of the business owners they said it was almost a common, if not daily, occurrence.
How about surveying some of the shop owners and asking them about what they see on an every day basis?
Personally, I think that not being able to have this street as a fully operational one way all the way up and down is part of the problem. In my view, having Beacon Avenue a full two way street all the way down is the only sensible and safe way to go.