Blue skies, blossoming buds and warmer weather are signs of an early spring in Victoria, while much of Canada is still deep in winter.
To highlight the region's unique climate, Tourism Victoria is hosting the 39th annual Victoria Flower Count from March 5 to 11.
“It's a Greater Victoria tradition to celebrate the arrival of spring,” said Paul Nursey, CEO of Tourism Victoria. “We just think our climate and garden tourism is a differentiator for Greater Victoria when the rest of Canada is shivering.”
Community members from the 13 municipalities who count flowers will have their numbers attributed to their community specifically and for the overall total.
In conjunction with the flower count, UsedVictoria.com, owned by Black Press, is holding a special contest as a sponsor of the event.
“For every day that flower count is on, we are going to hide five flower ads on our site,” said Lacey Sheardown, director of marketing. They can be in any category on UsedVictoria.com.
Once a flower ad is found, people are asked to click on it, then share it on Twitter using the share button. This will count as an entry into the contest for a daily prize.
Last year, over 1.3 billion flowers were counted. The record number of blooms counted was in 2010 at 21 billion flowers.
For more information, and a guide on how to count blossoms, go online to flowercount.com.