Abeego founder Toni Desrosiers shows off her product to Rachael Ray during the 2015 New York Wine and Food Festival earlier this month.

Victoria company wows celebrity chefs with product

Standing in front of a handful of celebrity chefs, Victoria's Toni Desrosiers was as cool as a cucumber.

Standing in front of a handful of celebrity chefs, Victoria’s Toni Desrosiers was as cool as a cucumber.

The Victoria resident recently returned from the New York City Wine and Food Festival, a gathering of culinary icons and chefs from around the world.

She was the only Canadian entrepreneur to present her product to a number of high-profile celebrity chefs.

“I’m really not nervous talking about Abeego. I really believe in it, so it’s easy to talk to people about it,” said Desrosiers, adding this is the first wine and food festival she’s attended.

Desrosiers’ product, Abeego, is a reusable beeswax food wrap made from hemp, certified organic cotton infused with pure beeswax, certified organic jojoba oil and pine tree resin. It can be used to wrap fresh produce such as fruits, herbs, greens and onions, and is breathable and antibacterial.

As part of the three-day festival, chefs walk around to some 15 booths to check out the products. Owners have about a 10 second window to tell them about the product before they move on. If a product is interesting, chefs

will stick around to learn more.

Desrosiers believes it was the natural quality of the product that caught the attention of many well-known chefs such as Rachael Ray, french chef Daniel Boulud, and Carla Hall, a contestant on the popular show Chopped, who took home samples of her product.

“It was just the fact that Abeego is making a product that challenges a conventional concept around food storage and the fact that it’s natural, reusable and beautiful was something that resonated with them,” she said, adding she also met chef Emeril Lagasse, who said he owned and loved the product.

“A lot of these celebrity chefs work together every single day. They’re just really energetic and have these really intense friendships. It was about the chefs seeing Abeego and taking it over to their friends and sharing the experience with them. We really felt a lot of buzz in that room with them talking about Abeego amongst themselves.”

Desrosiers founded the company in 2008 as an alternative to plastic wrap after wanting a healthy, natural way to store the fresh foods she was eating. Abeego is now available in more than 750 stores across Canada and the U.S. and can be found at various stores in Victoria.

 

Just Posted

‘Listen to your body:’ Saanich woman fights to have breast implants removed

Woman struggles to find doctor to remove Allergan textured implants, recently linked to rare cancer

Police find shoes, backpack of the man found dead in Saanich

Officers credit public’s help, continue to seek information

Victoria Police seize drugs, replica firearms and $50,000 in cash after searching Victoria home

A property in the 600-block of Manchester Avenue is focus of investigation

Saanich approves new eight- and 11-storey residence buildings for UVic

Residents also supported the environmentally friendly residences

Federal government funds 60 ‘micro-loft’ rental units set to open on Fort Street

The Sawyer Block at 840 Fort St. will house affordable units and a small amount of retail space

VIDEO: Come along for the ride on Tour de Victoria

Reporter captures video footage of his Tour de Victoria ride

POLL: Should there be a ban on gas-powered leaf blowers?

We’ve all heard them, and most likely cursed them under our breath.… Continue reading

Greater Victoria wanted list for the week of Aug. 23

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Vancouver Island RCMP hunt for man after pair of indecent exposure incidents

Elderly Qualicum Beach woman grabbed by man who had been masturbating in the woods

Bodies of two missing Surrey men found near Ashcroft

Ryan Provencher and Richard Scurr have been missing since July 17

Pile of wood mulch ‘spontaneously combusts’ at Vancouver Island industrial site

Business owner thanks fire department for quick response

Five hedgehogs quickly adopted after being left at BC SPCA

Lucky new owners picked up their pets from Maple Ridge branch on Aug. 20

B.C. cricket players get interrupted by racist remark

Community has had protocols in place for years to respond to prejudice

Most Read