In the video above, Matt Dean Pettit of Rock Lobster Co. demonstrates how to properly prepare, boil, and cook one of Canada's favourite crustaceans.
Pettit operates three Rock Lobster restaurants in Toronto, and has just released a new book titled The Great Lobster Cookbook: From Claw to Tail.
"Many Canadians love lobster but it's generally a celebratory food, so my mission was to change that," he told Blog TO in 2013. "My earliest memories were of me as a boy having my birthday party at Red Lobster. With seafood, it was the first time I was allowed to eat with my hands. So it's always been in my blood."
Video: The Canadian Press