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Sooke business takes step into Dragons’ Den tonight

It’s the latest journey into fame for Fudge In A Round
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It’s a big night for Sooke business Fudge In A Round.

Owners Kelly and Paul DeRocco will appear in tonight’s edition of CBC’s Dragons Den where they’ll pitch their fudge, and look for a willing investor.

The show, where innovators pitch their ideas to a panel of seasoned investors, airs at 8 p.m.

RELATED: Sooke couple takes step into CBC’s Dragons’ Den

“We can’t tell you the outcome of our pitch to the Dragons yet (there’s a confidentiality agreement in place), but I can tell you we have nothing to be ashamed of. We won’t be wearing bags over our heads when it airs,” said Kelly DeRocco.

It’s the latest journey into fame for the DeRoccos who recently returned from trips to Hollywood where their product was featured in pre-Oscar and pre Emmy-celebrity swag bags.

The DeRoccos are celebrating their appearance on the Dragons Den with a public party at the Royal Canadian Legion in Sooke from 7:30 to 10:30 p.m. tonight. The first 147 people to the party will receive fudge and the 47th a special prize.



Kevin Laird

About the Author: Kevin Laird

It's my passion to contribute to the well-being of the community by connecting people through the power of reliable news and storytelling.
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